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Strategic Communications

Students hold up PFW sweatshirts. George Takei speaking onstage University-branded Pole Banner at Night Multimedia team filming a video at a student event.
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Strategic Communications

Unleashing the voice of the Mastodon herd—crafting strategic narratives that propel the university forward  

Our Brand

The look, sound, voice, and style of the Mastodons.

We know what makes PFW special. We take that knowledge and use it to share our story and build even stronger relationships with our audiences. We do that by creating positive, consistent, and meaningful brand interactions.

Students in white PFW sweatshirts at the homecoming game.
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A prospective student and parent review the itinerary for Spring Campus Visit Day.
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The toolbox

Resources, logos, color codes, and more.

We have everything our campus community needs to create Mastodon-worthy content—brand resources and guidelines, exceptional photography, editorial style, and more.