University Communications
Strategic Communications
Fostering an informed campus community.
By focusing on internal communications and expanding our connections, the university communications team tells the important stories that impact the Mastodon community and beyond.
Case Study
Expanding Communications
Challenge
A single newsletter has limitations when we have multiple, distinct audiences. We needed a way to tailor messages and storytelling to effectively reach our various audiences.
Solution
We decided to expand and create new communications. Today, official university communications include Inside PFW for employees, Don Life for students, the chancellor's branded messages, and other emails that inform readers and enrich the overall campus experience.
Result
During the 2023–24 academic year, employees received 159 university communications via Purdue Fort Wayne’s main newsletters, and 84 were distributed to students. By emphasizing consistent messaging and creative content, official university communications remain a reliable go-to source for Purdue Fort Wayne news and information.