Brand Management
Strategic Communications
Consistent branding is key.
Whether it's a website we build, a digital environment we create, or a media campaign we launch, our goal is to maintain, protect, and advance the university's venerable brand.
Case Study
Purdue Fort Wayne Rebranding
Challenge
We needed to create a refreshed brand that aligned directly with Purdue University's revised brand.
Solution
Through an extensive process that involved dozens of campus stakeholders, we worked with the same branding agency as Purdue to envision a bold new brand strategy and framework. This included a comprehensive brand guidebook that outlined the new standards and how to implement them.
Result
Our rebranding efforts provide a platform and ecosystem for the entire campus to tell the unique Purdue Fort Wayne story. Connected by a common language and consistent presentation, we focus on the big ideas that propel the university forward.