Brand Style Guide
Strategic Communications
Why is our brand important?
Our audiences start forming emotional connections from their first interactions with the university—our website, a media story, a billboard or TV ad, a post on social media, or simply a random conversation at the supermarket.
Our brand style guide, documented here, defines our university’s strategic brand pillars, tone of voice, and visual language. These elements work together to inform every step of our decision-making. And when everything we create is connected, we can convey a compelling story about Purdue Fort Wayne.
Brand Strategy
It’s what makes us Mastodons.
Our brand strategy reflects a series of decisions that build a foundation for positioning our brand and communicating our story. Our brand strategy informs, drives, and infuses everything we do to promote and advance the university's mission.
Brand Identity
A recognizable look.
Mastodons are a big deal around here. We have an iconic mascot and the power of the Purdue name. Check out all the ways we work to keep our look consistent while maintaining individuality.
Visual Elements
It’s how we want to be seen.
Color. Fonts. Photography. All the elements come together to tell the story of our university and the dedicated Mastodons who make up our community.
Writing Style
This is our voice.
Voice is a combination of the language we choose, the tone we use, and the way we thoughtfully construct copy to communicate our messages. Basically, it’s all about how we share our story—online, in ads, during speeches, and even in emails. We want our audiences to connect and identify with the Purdue Fort Wayne voice and brand. To ensure we achieve consistency in our messaging, it's important to follow our university's editorial standards.
