Digital Strategy
Strategic Communications
The digital-strategy experts behind the scenes.
We’re a digital-first university. This means we put time and resources into developing and maintaining strong digital experiences. The university website is our most significant component—it tells our stories, attracts new students, and provides vital information. And we strive to create a user-focused experience that allows Purdue Fort Wayne to shine.
Case Study
Academic Program Finder
Challenge
The university's website lacked an effective, comprehensive, and engaging way to market our more than 200 academic programs to prospective students.
Solution
The Academic Program Finder is a powerful new tool our digital strategy team developed that allows prospective and current students, parents, and families to browse and consider all of the university's academic programs. This dynamic system creates a thoughtful, one-stop user experience that enables visitors to personalize their search by filtering programs based on personality traits, college/school, degree type, and other relevant criteria. Most recently, a career and salary data feed was added, further enhancing the experience.
Result
After the home page, the Academic Program Finder is the most visited section of the university’s website, with more than a thousand visits each day.
Case Study
College Website Redesigns
Challenge
Our college and school websites were trapped in old templates, outdated content, an unresponsive design, and a failing content management system that resulted in low traffic.
Solution
Our team undertook a comprehensive redesign of the university's website, focusing first on the college, school, and department websites. Developed by our team within a new Drupal content management system, the redesign showcases each unit's academic programs, faculty, degrees, and impact. The bold and contemporary redesign is powered and supported by a broad range of templates, modules, and features.
Result
The university's website now has a modern look and feel that contributes to a phenomenal user experience on both desktop and mobile. Web traffic has increased tenfold in just three years.
