Multimedia and Photography
Strategic Communications
Capturing the hearts, smiles, and stories of the Dons.
Through stylized photography and videography, the multimedia team shines a brilliant spotlight on notable Dons, campus expansions, university celebrations, and more.
Case Study
Student Interviews
Challenge
We needed a way for current and recent students to tell their story in an engaging way.
Solution
We decided on interviews. We scheduled student interviews and asked them questions about their experiences—academic and beyond—to better connect with potential students.
Result
These interviews help enhance the Purdue Fort Wayne story. Because they come from student perspectives, the message is more relatable to our target audience and can be used across all platforms.
Case Study
Videos
Challenge
We needed a way to share memorable stories about Purdue Fort Wayne that could reach potential students, current students, faculty, staff, and the community.
Solution
We created eye-catching branded videos for various events and happenings around campus featuring our students, faculty, and staff.
Result
With these videos, we increased our interactions, views, and shares on social media, and we saw higher click-through rates on emails featuring them.
