
Communication Programs
Communication is key.
Communication makes the world go round. Think about it. From writing an A+ paper to texting friends—it all requires communication. So why not become a pro?


Communication (B.A.) with Concentration in Rhetoric and Public Advocacy
It takes critical thought and communication to enact change. With the bachelor of arts in communication with a rhetoric and public advocacy concentration, you’ll learn to read, analyze, and criticize human discourse. You’ll be encouraged to engage actively and critically in conversations that make differences. Grounded in argumentation, you’ll study ancient and contemporary rhetorical theories that will prepare you for careers in law, higher education, social and political activism, and speech writing.

Program
Highlights
Program Highlights
- The development of problem-solving skills
- The ability to research and analyze information
- An enhanced understanding of argumentation and writing
- Support from the Mastodon community
- A prestigious Purdue degree
career and salary data
How far will you go?
*General labor market and salary data are provided by Lightcast via O*NET and may not represent the outcomes experienced by Purdue Fort Wayne graduates in these programs. Purdue Fort Wayne graduates in these programs may earn salaries substantially different or less than the amounts listed. Salary and employment outcomes vary by geographic area, previous work experience, education, and opportunities for employment that are outside Purdue Fort Wayne’s control. Purdue Fort Wayne does not guarantee employment placement, salary level, or career advancement.
Student Learning Outcomes
Upon completion of this degree, students will be able to demonstrate the following learning outcomes:
- Identify and apply the various concepts, processes, contexts, and theories of rhetoric
- Discuss the ethical responsibilities of the rhetor and the rhetorical critic
- Analyze various rhetorical discourses to become informed, critical receivers of persuasive messages in their professional and everyday lives
- Recognize the relationships that exist among rhetoric, critical thinking, and democracy
- Develop and deliver strategic messages that employ effective techniques for advocacy and are tailored to specific audiences in deliberative forums
- Form judgments about the significance of rhetoric for understanding social and political issues and about the value of rhetoric for citizens
- Communication and Diversity Trainer
- Communications Director
- Editor
- Elected Official
- Film Producer
- Human Resources Professional
- Marketing Manager
- Newscaster
- Public Relations Professional
- Social Media Manager
- Writer