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Communication Programs

Communication is key.

Communication makes the world go round. Think about it. From writing an A+ paper to texting friends—it all requires communication. So why not become a pro?

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B.A. in Communication: Rhetoric and Public Advocacy

It takes critical thought and communication to enact change. With the bachelor of arts in communication with a rhetoric and public advocacy concentration, you’ll learn to read, analyze, and criticize human discourse. You’ll be encouraged to engage actively and critically in conversations that make differences. Grounded in argumentation, you’ll study ancient and contemporary rhetorical theories that will prepare you for careers in law, higher education, social and political activism, and speech writing.

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Program Highlights

  • The development of problem-solving skills
  • The ability to research and analyze information
  • An enhanced understanding of argumentation and writing
  • Support from the Mastodon community
  • A prestigious Purdue degree



Looking for ways to make paying for college a little easier? ScholarshipUniverse is a tool for current and admitted Purdue Fort Wayne students that allows you to create an academic profile and connect with scholarship opportunities.

For more information about all the scholarships available at Purdue Fort Wayne—including opportunities for specific programs—you can visit the Office of Financial Aid or contact us at [email protected].

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Requirements and Curriculum Overview

Our comprehensive curriculum and diverse requirements will challenge you to go further than you ever imagined. Check out what you can expect as you advance through our program.

Student Learning Outcomes

Upon completion of this degree, students will be able to demonstrate the following learning outcomes:

  • Identify and apply the various concepts, processes, contexts, and theories of rhetoric
  • Discuss the ethical responsibilities of the rhetor and the rhetorical critic
  • Analyze various rhetorical discourses to become informed, critical receivers of persuasive messages in their professional and everyday lives
  • Recognize the relationships that exist among rhetoric, critical thinking, and democracy
  • Develop and deliver strategic messages that employ effective techniques for advocacy and are tailored to specific audiences in deliberative forums
  • Form judgments about the significance of rhetoric for understanding social and political issues and about the value of rhetoric for citizens