Management and Marketing Programs
You have what it takes to make it in the world of business.
Combine your interest in business with an education designed to foster your success. Step forward with the Department of Management and Marketing.
Small Business Management Certificate
Gaining an understanding of the current business environment is key to creating success for your company. This certificate is a great complement to any major, in addition to being a strong asset to those looking to change careers.
Program
Highlights
Program Highlights
- A rigorous curriculum
- Support from the entire Mastodon community
- Business-networking opportunities
- A prestigious Purdue education
career and salary data
How far will you go?
*General labor market and salary data are provided by Lightcast via O*NET and may not represent the outcomes experienced by Purdue Fort Wayne graduates in these programs. Purdue Fort Wayne graduates in these programs may earn salaries substantially different or less than the amounts listed. Salary and employment outcomes vary by geographic area, previous work experience, education, and opportunities for employment that are outside Purdue Fort Wayne’s control. Purdue Fort Wayne does not guarantee employment placement, salary level, or career advancement.
Student Learning Outcomes
Upon completion of this certificate, students will be able to demonstrate the following learning outcomes:
- Develop an understanding of entrepreneurship and entrepreneurial orientation
- Develop a business plan for enterprises
- Use marketing and financial information to advance and promote the plan
- Understand available financing providers, including “angels,” venture capitalists, and strategic partners
- Account Manager
- Budget Analyst
- Business Analyst
- Credit/Loan Officer
- Development Officer
- Distributor
- Financial Analyst
- Marketing Manager
- Merchandiser
- Sales Manager
- Salesperson
