Management and Marketing Programs
You have what it takes to make it in the world of business.
Combine your interest in business with an education designed to foster your success. Step forward with the Department of Management and Marketing.
Management (B.S.B.)
Learn skills such as goal setting, planning, controlling, and problem-solving (in a traditional, online, or hybrid setting), in addition to the concepts and theories of managing complex business operations. Your education, along with your hard-earned Purdue degree, will lay the foundation for your successful career in management.
Program
Highlights
Program Highlights
- An AASCB-accredited program
- A rigorous curriculum
- Support from the entire Mastodon community
- Business-networking opportunities
- A prestigious Purdue degree
career and salary data
How far will you go?
General labor market and salary data are provided by Lightcast via O*NET and may not represent the outcomes experienced by Purdue Fort Wayne graduates in these programs. Purdue Fort Wayne graduates in these programs may earn salaries substantially different or less than the amounts listed. Salary and employment outcomes vary by geographic area, previous work experience, education, and opportunities for employment that are outside Purdue Fort Wayne’s control. Purdue Fort Wayne does not guarantee employment placement, salary level, or career advancement.
Accreditation
The bachelor of science in business (B.S.B.) program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), which provides a voluntary mechanism of quality control. AACSB is the most prestigious business accrediting body in the nation. Only about one-quarter of all business schools in the nation possess this distinction.
Student Learning Outcomes
Upon completion of this degree, students will be able to demonstrate the following learning outcomes:
- Integrate fundamental principles of business theory and practice
- Solve problems by modeling, analyzing data (qualitative and numeric), and using critical-thinking skills
- Understand the global and cultural implications of business decisions
- Understand ethical considerations in business decisions
- Understand the relationship between the community and business
- Demonstrate effective communication and teamwork skills
- Be prepared for lifelong learning in a dynamic environment
- Account Manager
- Budget Analyst
- Business Analyst
- Credit/Loan Officer
- Development Officer
- Distributor
- Financial Analyst
- Marketing Manager
- Merchandiser
- Sales Manager
- Salesperson
