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Management and Marketing Programs

You have what it takes to make it in the world of business.

Combine your interest in business with an education designed to foster your success. Step forward with the Department of Management and Marketing.

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Marketing (B.S.B.)

Consumer behavior. Product development. Pricing. Channels of distribution. Efficient promotion. Marketing research. Learn all these facets (in a traditional, online, or hybrid setting) of marketing on your way to becoming a master brand storyteller.

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Program Highlights

  • An AASCB-accredited program
  • A rigorous curriculum
  • Support from the entire Mastodon community
  • Business-networking opportunities
  • A prestigious Purdue degree

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How far will you go?

 

General labor market and salary data are provided by Lightcast via O*NET and may not represent the outcomes experienced by Purdue Fort Wayne graduates in these programs. Purdue Fort Wayne graduates in these programs may earn salaries substantially different or less than the amounts listed. Salary and employment outcomes vary by geographic area, previous work experience, education, and opportunities for employment that are outside Purdue Fort Wayne’s control. Purdue Fort Wayne does not guarantee employment placement, salary level, or career advancement.

Accreditation

The bachelor of science in business (B.S.B.) program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), which provides a voluntary mechanism of quality control. AACSB is the most prestigious business accrediting body in the nation. Only about one-quarter of all business schools in the nation possess this distinction.

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Requirements and Curriculum Overview

Our comprehensive curriculum and diverse requirements will challenge you to go further than you ever imagined. Check out what you can expect as you advance through our program.

Marketing (B.S.B.) Transfer Information

Student Learning Outcomes

Upon completion of this degree, students will be able to demonstrate the following learning outcomes:

  • Integrate fundamental principles of business theory and practice
  • Solve problems by modeling, analyzing data (qualitative and numeric), and using critical-thinking skills
  • Understand the global and cultural implications of business decisions
  • Understand ethical considerations in business decisions
  • Understand the relationship between the community and business
  • Demonstrate effective communication and teamwork skills
  • Be prepared for lifelong learning in a dynamic environment

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