Fundraising Campaigns
Marketing Services
Lasting connections.
With pride and generosity, our community, donors, and alumni help us reach our goals. Each year, the Office of Strategic Communications develops communications strategies, builds brand awareness and loyalty, and fosters philanthropy and engagement through traditional and nontraditional university communications efforts.
Case Study
“The Big Give”—Day of Giving 2024
Challenge
We needed to continue increasing donations to support student programs while also helping the university grow.
Solution
We created a branded communications and digital experiences that fostered community and donor engagement.
Result
The 2024 annual Day of Giving was the largest ever in terms of donations. More than $1.37 million was raised from nearly 1,450 gifts. By comparison, in 2023, $403,418 was raised from 1,027 gifts.
Have a question or concern? Looking to collaborate? Reach out to the Marketing Services team through our request form to get the answers and resources you need.