
Lecture / Reading
February 12, 2026
Omnibus Speaker Series: Melissa M. Proctor
Auer Performance Hall
“Grief Journey”
Executive Vice President and Chief Marking Officer of NBA’s Atlanta Hawks and State Farm Arena; Best-selling Author of From Ball Girl to CMO
As the executive vice president and chief marketing officer of the Atlanta Hawks and State Farm Arena, Melissa McGhie Proctor oversees the day-to-day operations of the club’s marketing, Hawks Studios creative agency, live experience and production, retail and brand merchandising, corporate social responsibility, brand communications, basketball programs, and entertainment industry relations teams.
Learn more at pfw.edu/omnibus