How our brand looks and the words we use to represent it convey powerful messages about who we are and what we believe.
When learning about the Purdue Fort Wayne brand, begin with the Brand Quick Guide (PDF). This document explains how to successfully apply our regional brand while benefiting from the power and integrity of the global Purdue brand.
Academic Logo (Signature Logo)
The Purdue University Fort Wayne academic logo, also referred to as the Signature Logo, is our identity mark. It represents our strong local academic tradition and the power of our affiliation with Purdue University.
Signature Logo and Co-brands
All administrative and academic entities of the university will use the signature logo and the co-brands built from it.
An academic co-brand logo combines the standard Purdue Fort Wayne signature logo with the name of the individual unit in accompanying