What You Need to Know about Cobrands
With a single glance, logos communicate both words and images. They stir thoughts and feelings.
When used correctly, logos reinforce our brand and help convey a strong, cohesive message. If they are used incorrectly, the brand becomes weakened.
To help our campus consistently create and use cobrand logos, Communications and Marketing worked with West Lafayette to launch a logo generator. This system does all the design work automatically, creating a logo image that follows our brand standards.
If you need a cobrand logo (what we used to call a department signature), find your organizational area below, then contact one of the listed designees. They can either give you a copy of your cobrand logo or create one for you.
If you do not see a designee listed for your area, please contact Communications and Marketing at email@example.com. If you are an official designee, log in to the logo generator tool to create logos for your area.
Academic Affairs and Enrollment Management
- Dawn Adams, Professional Studies, firstname.lastname@example.org
- Stephany Alarcon, Student Success and Transitions, email@example.com
- Ranada Clark, Professional Studies, firstname.lastname@example.org
- Melinda Conley, Continuing Studies, email@example.com
- Susan Domer, Visual and Performing Arts, firstname.lastname@example.org
- Kristine Frye, Academic Affairs, email@example.com
- Wanda Johnson, Academic Affairs, firstname.lastname@example.org
- Holly Lara, Doermer School of Business, email@example.com
- Kent Lawson, Continuing Studies, firstname.lastname@example.org
- Erika Mann, Helmke Library, email@example.com
- Brian Mylrea, International Education, firstname.lastname@example.org
- Maria Norman, Student Information Systems, email@example.com
- Jacqueline Reynolds, Continuing Studies, firstname.lastname@example.org
- Kelly Shanks, Academic Ceremonies, email@example.com
- Bethany Strasburg, Visual and Performing Arts, firstname.lastname@example.org
- Sara Thomas, Engineering and Technology, email@example.com
- James Velez, Admissions, firstname.lastname@example.org
- Kimberly Wagner, Office of the Chancellor, email@example.com
- Laurel Alberson, Communications and Marketing, firstname.lastname@example.org
Financial and Administrative Affairs
- Mitch Davidson, Information Technology Services, email@example.com
- Lisa Eley, Printing Services, firstname.lastname@example.org
- Steve George, Administrative Business Services, email@example.com
- Rachel Gibson, Human Resources and Office of Institutional Equity, firstname.lastname@example.org
- Kelley Hartley Hutton, Athletics, email@example.com
- Jordyn Hogan, Student Housing, firstname.lastname@example.org
- Diana Jackson, Administrative Business Services, email@example.com
- Ian Johnston, Printing Services, firstname.lastname@example.org
- Greg Justice, Facilities Management, email@example.com
- Shaketah Ledford, Printing Services, firstname.lastname@example.org
- Julie Miller, Facilities Management, email@example.com
- Cynthia Springer, Human Resources and Office of Institutional Equity, firstname.lastname@example.org
Becoming a Designee
To be considered as a designee, you must have approval from your supervisor or manager to add this responsibility to your workload.
Once you have approval, please contact Communications and Marketing at email@example.com with the following information:
- First and last name
- PUID career account user name
- Email address
- Job title
As a designee, you will be listed as a unit contact person on the logo generator web page. Anyone within your unit or division will be able to reach out to you to request a new or existing cobrand. It will be your responsibility to help process these requests.
If you have any questions, please contact Communications and Marketing at firstname.lastname@example.org.
The following examples show the structure of a cobrand logo. Refer to the Logo Guidelines [PDF] for logo-usage requirements.
Each level (primary and secondary) of a horizontal cobrand logo is permitted to contain only one line of unit structure. For example, the primary name could say “Computer Science,” with the secondary name saying “College of Engineering, Technology, and Computer Science.” However, this cobrand could not also include “Information Analytics and Visualization Center.” The levels on horizontal logos are meant to hold a hierarchy of information, not the same thing said two different ways. Thus, it is not acceptable to have the full name on the primary level and the acronym or initialism on the second level.
The vertical version of the cobrand logo is permitted to contain only one line of unit structure. For example, the vertical version could say “College of Visual and Performing Arts” or it could say “School of Music,” but not “College of Visual and Performing Arts— School of Music.” Vertical cobrands can’t be more than three lines, and the text can’t be taller than the signature logo.