Meet our Brand
What’s in a brand? It’s logos, colors, and taglines. It’s how we speak about the university, what we say, and when we say it. It lives in the way we answer the phone and interact with students, community members, and coworkers.
Our brand is the way all of those pieces fit together to communicate who we are, what we believe, and the value we deliver. It’s the total experience—perceptions, expectations and emotional connections—that people have with our organization.
As a university, our brand defines who we are, our attributes, personality and values. Our brand encompasses what makes Purdue Fort Wayne better, special, and different from our peers.
Whether you need photography, university logos, or branding information, you can find it in the Libris Digital Asset Management System. You will need to log in to Libris to view these assets.