Alumni Relations

Samantha Lake

Samantha Lake Samantha N. Lake

 Director of Marketing

M.A. '08 - Professional Communication

B.A. '06 - Media and Public Communications

Q: How has your communication degree been beneficial to you and your career? 
A: The communication knowledge that I received from my professors at IPFW has proven to be invaluable. Everyday I am able to recall and apply lessons from several of the classes that I took with at IPFW including, organizational communication from Professor Irwin Mallin, gender and interpersonal communication from Professor Marcia Dixson, mass media from Adam Dircksen, and semiotics from Professor Steve Carr. I credit my solid foundation in communication with being the reason why I was able to advance so quickly in my career. My education has also ensured that my messages, whether among staff or external marketing messages, are clear, concise, and effective.

Q: How did you become interested in the communication field? 
A: In the fall of 2002, when I first came to IPFW as a freshman I had no idea what I wanted to do. I took Com 114 with Amber Reiff and realized I loved communication. She introduced me to Irwin Mallin who became my adviser. With his guidance, I realized I wanted to pursue a career in training and development. Upon graduation with my Masters, I was a Training and Development Specialist for two years when a friend from grad school approached me about a job in marketing. With my understanding of communications it was an easy transition to make.

Q: What is the best career advice you have been given? 
 Don't ever get comfortable, when you feel comfortable it is time to look for a new job.

Q: What course(s) have you found to be most valuable in your professional life? 
Every single communications course! There isn't one course that I regret taking. At the very least each class has provided me with a tidbit of knowledge that I have been able to apply to marketing or use in my daily interaction with co-workers.

Q: Was there anyone during your time at IPFW who acted as a mentor to you?
 As I have mentioned previously Irwin Mallin had a profound impact on me. Not only was he my adviser as an undergrad, I took several of his classes, and in grad school he was the chair of my synthesis paper. Irwin always had his door open so it was easy to drop in and chat with him and if you were willing to listen he offered amazing advice!

Q: What advice would you give to a current IPFW student? 
A: Take your time here seriously, it is easy to go through the motions and just get the degree. The ability to retain and recall what you are learning now will prove to be invaluable during your career.

Q: What would be your advice to someone who is considering IPFW (either as a new student or a returning adult)?
A: No matter what your degree is, take as many communication classes as possible! It is so vital in the workplace to be able to communicate effectively.

Q: Do you have a favorite and/or funny story about your time at IPFW?
A: Irwin Mallin always did a "Question of the Day" as an icebreaker and to give everyone a chance to talk. In one of my classes he asked, "You'll know it when.." one of my classmates responded, "When the stick turns pink." The entire class lost it, and Irwin wasn't really sure how to respond!

Q: What do you consider to be your greatest accomplishments, both personally and professionally?  
A: Professionally I am very proud of the time I spent at IPFW as a Graduate Teaching assistant. I was able to impact over 200 lives and I still hear from students today who are recalling the lessons that I was able to teach them.