College of Visual and Performing Arts

The Department of Visual Communication and Design is accredited by the National Association of Schools of Art and Design (NASAD).

Department of Visual Communication and Design

John Motz, B.F.A.
Interim Director

Indiana University-Purdue University Fort Wayne
2101 E. Coliseum Boulevard
Fort Wayne, IN 46805-1499

Office: Visual Arts Building
Room: VA213
Hours: Mon - Fri 8 am - 5 pm

Phone: 260-481-6709
Fax: 260-481-6707


Fine Arts | Music
Theatre | VCD

Peter Bella, M.S., M.F.A.

Peter BellaAssistant Professor of Imaging and Photography

Office: Visual Arts Building, Room 223
Phone: 260-481-6943

Peter Bella is an Assistant Professor of Graphic Design in Visual Communication and Design. Born and raised in the Western and Central New York regions of New York, Pete is a 15-year skilled professional in graphic design with several year of teaching experience. He earned his BFA in Graphic Design from Rochester Institute of Technology; his MS in Professional Studies in Communication, Business Marketing, and Information Technology from Rochester Institute of Technology; and his MFA in Graphic Design from Savannah College of Art and Design.

His recent work and research focused on the human experience with visual communication design and the responsibilities it carries within society. The results of his exploration have been published in his self-published book Design’s Social Responsible Manifesto Re-imagined. This manifesto not only supports the 1964 and 2000 renditions of the First Things First Manifesto, but it also complements the discussion by uniting individuals within the community into the process, activities, and endeavors. His current research is on Typology of Typography. In archaeology a typology is the result of the classification of things according to their physical characteristics. This designation of typology is not unlike the explanation of classifications in typography. Through typology of typography his research examines how technology, socioeconomics, culture, and directive has affected typography in form and symbolism in society throughout the twentieth century, initiating conversation aimed at new ideologies of typography for the twenty-first century.

His recently joined the Visual Communication and Design faculty at IPFW by way of West Virginia Shepherd University, the State University of New York at Buffalo State College, and the College of Imaging Arts and Sciences at Rochester Institute of Technology. He has taught a variety of curriculum in graphic design ranging from Branding and Advertising to Typography and from Packaging Design and Editorial Design to the History of Graphic Design. With his 15-years of experience he brings to teaching an array of professional design knowledge comprised of occupations in public relations, advertising, marketing, and publications.