College of Visual and Performing Arts

Bachelor of Science in Music (B.S.M.) - Major in Music Industry

A major in music emphasizing the structure of the music industry, with particular emphasis in entrepreneurship, marketing, management, and operation within the rapidly changing, multi-billion dollar music and entertainment industry.  Business practices, copyright/ownership, contracts, and many other issues pertaining to popular music will be investigated, along with media production, technology, musical study, and study of musical styles and histories.  Music Industry students are required to take a number of more “general” music courses, which may include applied study (lessons), participation in ensembles, and courses in other areas offered by the School of Music.  This program will prepare students for a variety of careers in music and it’s allied industries.  Students will have the opportunity to participate in the university-run record label, publishing company, as well as production and promotion of live music concerts and events.  This major will maximize a strong partnership with Sweetwater, a world leader in music technology, professional audio, and instruments.  The Purdue Fort Wayne Sweetwater Music Center, an excellent facility located on the Sweetwater campus, is home for many of the classes in this program.  

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Exciting Degree Programs in Popular Music and Music Industry
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